The UK's most AUTHENTIC Dating Coach in London & Dating Coach for Men
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Authentic Man Within – About Us

Authentic Man Within (AMW) is a dating coaching service for men in London who want to be able to relate to women with more power and clarity. We help men become more courageous, socially intuitive, authentic, happier and healthier.

It was set up by Sebastian in September 2009 as a result of his continuing exploration of dating and social dynamics, and in response to the growing need for men to embrace their masculine core and connect with women face-to-face rather than hide behind their computer screens and play the online dating game.

AMW has been growing ever since, attracting clients from all parts of the UK, Europe and even the USA. Unlike other dating services, AMW provides a practical, real-life coaching experience. Clients receive first-hand, live demonstrations of how to start conversations with women and are invited to do the same under constructive supervision.

See here for more information on coaching sessions.

Sebastian – Founder and Personal Dating Coach

As the founder and primary Dating Coach at AMW, Sebastian has a great history of exploring social psychology and social dynamics, both in theory and through his life experience. An Applied Psychology graduate from the University of Durham and an aspiring Psychotherapist, Sebastian has also spent 4 years working in the face-to-face fundraising industry.

This means, on top of his theoretical understanding of human behaviour, he has spent 4 years starting conversations with strangers, for 8 hours a day and five days a week. Throughout this period he also worked as a Team Leader, coaching other people to do the same each and every day.

Subsequently, he has attained 6 years experience working directly with men to help them awaken the courage and conviction to reach out and connect with women in a more powerful way, and receives glowing reviews. His style of interaction, and the one he tries to instil in his clients, is one of being direct, playful, curious and authentic.

Sebastian feels that when a man’s external expressions most closely match his internal state, he will communicate with the most power, clarity and depth. In-turn, he will generate the highest levels of attraction and connection with the women he relates to, and his comfort and ease within himself will be at a premium.

Moreover, Sebastian feels that by starting conversations with women in an honest and authentic manner, a man can lay the best foundation for establishing a healthy relationship that is nourishing at the deepest levels for everyone concerned.

Sebastian understands the trials and tribulations modern men face in the dating game, all the more so as he himself has experienced these problems first hand, describing himself very much as a late bloomer:

“I’m 34 years old now and I wasn’t always successful with women. At 19 I was still a virgin and at 25 I found myself in the midst of a very long spell of unintentional celibacy. At this stage I had begun to invest a whole lot of time in learning how to relate to women in a more powerful way.

I would spend my free time going out three to four times a week, for several hours on each occasion, and starting conversations with every attractive woman I came across.

After a lot of stress and strain I became pretty successful at getting what I thought I wanted. However, I soon realised that I wanted more than just sex, and that the need for sex often had a corrosive effect on my interactions. I would often lose out with the women who I was really attracted to.

I found that the answer to deep connection was to abandon all need; the need to have sex, the need for female attention, and the need to be seen as someone who is successful with women.

In abandoning what I thought I needed I sunk back into my fullness, feeling absolutely whole and absolutely satisfied. The feeling of contentment, absent of need, is what allows for the deepest connection with another human being.

And paradoxically, the lack of attachment to any particular outcome, allows for whatever outcome is desired, to be fulfilled.”

Sebastian is AMW’s resident expert when it comes to creating a deep emotional connection with women. He has written over 100 articles on the AMW blog on dating, social dynamics, relationships and psychology.

His writing strikes at the heart of the problems that modern men face when it comes to relating to women and has been featured in a diverse array of publications, from Ebony Magazine to the work of Laura Schaefer who regularly writes for Match.com, to the Good Men Project and even The Telegraph.

Lori Lothian who writes on behalf of the Huffington Post and the Good Men Project has described Sebastian as, “a smart man’s answer and a woman’s sigh of relief from the Pickup Artist kind of dating material by men, for men.”

Sebastian firmly believes that men already have everything they need to succeed in the dating game, it’s just a case of awakening the Authentic Man Within.

In each and every man lies depths of courageousness, spontaneity and authenticity. Sebastian aims to point men back toward these innate strengths so that they can enliven themselves and the women they interact with.

For a more personal introduction feel free to get in contact, book some coaching or show up at one of our events. If you are a man who is courageous enough to lean beyond the edge of safety and security, and absolutely committed to creating a dating and relationship life that will transform yourself and those around you, we are absolutely looking to help clients like you!

Unmani – Source of Feminine Wisdom and AMW Inspiration

Unmani Unmani is well known and respected around the world as a dial of Truth. She holds meetings and intensives in which people are invited to explore the nature of experience, operating from her site Die to Love. Those who have attended her meetings have been deeply touched by her gentle but direct pointing toward the experience of life beyond thought.

While it’s probably true that Unmani wouldn’t agree with everything that’s ever been promoted here at AMW, she is very much supportive of what we do and offers new levels of depth to the discussion and content that we deliver.

At AMW we like to maintain some kind of equilibrium, and no one helps us do that better than Unmani. As an incredibly wise and evolved woman, Unmani offers us a deep insight into what women really want at their core and how this manifests in different and sometimes confusing ways.

Unmani has helped greatly in pervading AMW with the knowledge that a man must be absolutely sensitive to a woman’s emotional needs, above and beyond what she communicates verbally, if he is to create happiness in her and also in himself.

It is this level of insight that has led to an evolution in the quality of relationships created by the members of AMW, and it is this level of insight which we aim to pass on to you.

For a more personal introduction feel free to get in contact, book some coaching or show up at one of our events. If you are a man who is courageous enough to lean beyond the edge of safety and security, and absolutely committed to creating a dating and relationship life that will transform yourself and those around you, we are absolutely looking to help clients like you!

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(c) 2015 Authentic Man Within - Dating Coach London & Dating Coach for Men, by Sebastian Callow